LucasFilm Partners w/ Major Brands to Promote SOLO: A Star Wars Story

Are you ready for the summer blockbusters?? LucasFilm has just announced they joining forces with six of the world’s most well-known brands… Denny’s, Esurance, General Mills, Nissan, SOLO Cup and Symantec for the launch of a worldwide promotional campaign for “Solo: A Star Wars Story,” in theaters May 25!!




“Our six promotional partners for ‘Solo: a Star Wars Story’ have done a fantastic job developing first-class, innovative campaigns in support of the film,” says Lylle Breier, Sr. Vice President, Global Marketing Partnerships, Walt Disney Studios. “We are excited to share the compelling experiences and relevant activations that our partners have created for our fans.”


ALSO… Lucasfilm is excited to announce that Emmy-nominated producer and actor Jon Favreau has signed on to executive produce and write a live-action Star Wars series for Disney’s new direct-to-consumer platform.

jon favreau
Jon Favreau


Disney’s collaborations with Favreau extend back a decade, when he helped launch the Marvel Cinematic Universe as director of Iron Man and Iron Man 2 and as an executive producer of the Iron Man and Avengers films for Marvel Studios. For Disney, he directed and produced the massively successful The Jungle Book, which won an Academy Award for its groundbreaking visual effects. He is currently in production on Disney’s highly anticipated reimagining of The Lion King, set for release in 2019.


About “Solo: A Star Wars Story”

Board the Millennium Falcon and journey to a galaxy far, far away in “Solo: A Star Wars Story,” an all-new adventure with the most beloved scoundrel in the galaxy. Through a series of daring escapades deep within a dark and dangerous criminal underworld, Han Solo befriends his mighty future copilot Chewbacca and meets the notorious gambler Lando Calrissian, in a journey that will set the course of one of the Star Wars saga’s most unlikely heroes.


Watch the trailer:


The film stars Alden Ehrenreich, Woody Harrelson, Emilia Clarke, Donald Glover, Thandie Newton, Phoebe Waller-Bridge and Paul Bettany.

“Solo: A Star Wars Story” opens in U.S. theaters on May 25, 2018.

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